With an emphasis on bed and bath linens, Trident Group, a $2 billion (market cap) worldwide manufacturer of home textiles, is expected to take a bigger chunk of the $202 billion US home furnishings market. At the famed NY Home Fashion Market Week, the business opened its New York showroom and displayed a wide array of its most recent designs.
Julie McKenzie, CEO of Trident US, said, “We are excited to present our newest collections at Market Week, which highlight our dedication to sustainability, innovation, and customer satisfaction.” “Our most important clients saw a 71% increase in sales of our most recent collections in Q1 FY25, reflecting the very enthusiastic response to them. As we increase our footprint in this important market, we are thrilled about the prospects that lie ahead.
With 39% of its revenue coming from the US market and 62% coming from exports, Trident is actively investing in its manufacturing capacity and sustainability programs. The company has made considerable capital investments to update production facilities and has worked with Green Story for life cycle assessments.
Trident showcased bedding and bathroom collections that combine historic craftsmanship, contemporary style, and ecological innovation during their Market Week presentation, which had the theme “By the Fireplace.” Along with showcasing a portfolio of internal brands created to cater to the changing demands of various client categories, the event also signaled Trident’s entry into the brand creation space. Among the featured brands were Terrace & Co., which satisfied consumer desire for cotton cultivated in the United States and design features inspired by nature, and Ecru Collective, which embodied the trend of casual luxury.
Trident has demonstrated its dedication to providing premium and high-quality products by earning notable accreditations, such as the TQM program by the American Society for Quality (ASQ), NABL accreditation for its quality lab, and Intertek certification for its bath linen company.These certifications highlight Trident’s emphasis on innovation and quality, fostering customer and retailer trust in the US. The United States Patent Office has awarded Trident a patent for “Process for Manufacturing Air Rich Yarn and Air Rich Fabric.” The awarding of this patent serves as additional validation of Trident’s high caliber of invention.
An Indian multinational player with a BSE listing, Trident Limited is a vertically integrated maker of chemicals, paper (made from wheat straw), and textiles (such as yarn, bath and bed linen).
