Launches TVC highlighting Efficia Gas Stove’s features – where efficiency meets sustainability
November 18, 2024, Hyderabad: The Efficia Gas Stove, a ground-breaking product created for exceptional cooking efficiency and sustainability, was introduced by TTK Prestige, a top brand in kitchen appliances and home solutions. It saves more energy than conventional stoves because to its impressive 75% thermal efficiency. The company has created a television commercial that highlights the characteristics of this innovative kitchen equipment, focusing on its “fuel efficiency” by comparing it to a car’s “mileage,” which is a crucial consideration for today’s consumers. The TVC emphasizes how the Efficia Gas Stove helps people live more sustainably.
A major benefit considering the fluctuating fuel prices is the new launch’s great efficiency, which lowers fuel consumption and helps people buy less gas. In response to the demand for fuel efficiency in Indian kitchens, the Efficia Gas Stove is a ground-breaking innovation. It is the perfect option for households looking for cost-effective and efficient solutions that also promote a more sustainable way of living.
DDB Mudra was the creative force behind the “Mileage Badh Gaya Gas Stove Ka” commercial. TTK Prestige hopes to highlight the unique qualities of the Efficia Gas Stove—which is set to become a household favorite because of its high efficiency and low gas consumption—through this fun campaign. Characters in the commercial film highlight the gas stove’s “mileage sabse jyada,” or highest mileage of all, by comparing it to an automobile.
We are pleased to introduce this unique fuel-efficient gas stove, and we think it will revolutionize the market,” says Anil Gurnani, Chief Sales and Marketing Officer at TTK Prestige. Our objective is to educate our customers about energy conservation and sustainability. Fuel efficiency is a major issue in India that is brought to notice by the TVC campaign. Our goal with the Efficia gas stove is to lower gas usage and help families save money on their gas bills, which is crucial given the current fuel price volatility.
“We took the word’mileage,’ which is new in this market, and gave it a comedic spin, playing off its unexpected use in the context of gas stoves to enhance the humour,” explains director Sukrithi Tyaagi in reference to the project.
“We want to emphasize efficient cooking with the Efficia gas stove with this campaign,” says Sooraj Pillai, Creative Director at DDB Mudra. It will assist consumers in overcoming everyday obstacles by addressing a country’s problems in this volatile economy.
