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TURNS & Tailorlux: Pioneering Traceability for Recycled Cotton Turning EU Eco-design concept into Reality

Published: July 6, 2024
Author: HFT

Münster, Germany, July 5, 2024 A major force in Germany’s circular textile market, TURNS GmbH, has teamed up with Tailorlux GmbH to develop a ground-breaking partnership that will improve traceability and transparency for products made from recycled cotton, setting a new standard in the industry. By utilizing physical traceability methods and European post-consumer textile waste to produce fully circular products, this partnership demonstrates their dedication to sustainability.

Through their relationship with Tailorlux, TURNS is able to precisely track and validate the recycled content in each textile product by combining state-of-the-art tracer fibers with high-resolution spectroscopy.
This ground-breaking method guarantees physical verification at every stage, from fiber to yarn to fabric, offering unmatched accountability and transparency.

This innovative concept started at the ALTEX recycling facility in Germany, which carefully sorts and processes post-consumer waste clips from all throughout the country. In order to turn these wasted textiles into premium TURNS recycled fibers, ALTEX is essential.
These environmentally friendly fibers are spun into yarn and then sewn into sustainable textiles.
These materials, which satisfy strict environmental requirements, are then tailored into fashionable outfits that exemplify cyclical fashion. Tailorlux traceability technology is integrated into every garment, guaranteeing a fully visible and verifiable journey from waste clip to final product.


The purpose of this partnership is to safeguard against greenwashing claims, guarantee product integrity, and offer tangible evidence of recycled material content. We can prove that TURNS’ goods have the precise percentage of recycled content they claim by coordinating physical traceability with precise quantification of recycled cotton. This effort fosters sustainable behaviors and increases consumer trust while supporting the larger objectives of a circular economy.- Tobias Herzog, Tailorlux’s managing director

Transparency that can be physically verified is the best evidence that post-consumer recycling is a reality in Germany right now and not simply a dream or a promotional ploy. Our goal at Turns was to upend the fashion industry a year ago. We are demonstrating today that we are actually bringing about change rather than merely talking about it with the Tailorlux tracer fibers. – Katja Wagner, TURNS GmbH Co-Founder

As a cutting-edge facility that recycles textile waste into brand-new, superior products, we are delighted to be involved in this partnership. We desire that Tailorlux and TURNS both disclose the impact of traceability.

About Tailorlux: Tailorlux is a product marking solution provider that designs and executes industrial marking solutions. Protecting and demonstrating the integrity of materials and products is the aim of these solution concepts. Tailorlux GmbH is one of the major suppliers of spectral sensing and hidden markings, with well-known international clients.

About TURNS: The German circular services company TURNS is highly skilled in preserving the finest fibers and turning them into brand-new yarns. The company’s specialty is figuring out the most efficient ways to recycle post-consumer trash, making sure that used textiles are converted into brand-new, sustainable yarns and goods without any problems.


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