Sawgrass, a global leader in digital decoration technology, will debut its revolutionary new solution, VersiFlex, at the FESPA Global Print Expo 2025 in Berlin, Germany. The European launch of this innovative 3-in-1 decorating system will take place from 6–9 May 2025 at Messe Berlin, with VersiFlex being showcased at the Sawgrass stand 2.2 – B58.
Combining the best aspects of sublimation, DTG, and DTF in a single compact system, VersiFlex enables professionals to effortlessly print on a wide range of surfaces from cotton and linen to ceramics, wood, metal, acrylic, and vinyl. It is designed to disrupt the market and meet the demands of the modern European print industry.
“This is the hybrid system we’ve been waiting for,” said Joel, a print business owner from the UK. “No curing, no pre-treatment, no powder just brilliant color across everything from cotton apparel to slate coasters.”
True Innovation: Print on Virtually Anything
VersiFlex eliminates the need to invest in multiple systems to handle different materials. Its patented ink set and specialized transfer papers enable professionals to produce vibrant, high-durability designs on a broad spectrum of substrates, including those traditionally incompatible with sublimation.
The versatility of VersiFlex allows decorators to print high-definition designs on natural fabrics like cotton, linen, and denim, while also creating durable transfers on hard surfaces like wood, ceramic, metal, and slate. It is also compatible with heat transfer vinyl and traditional sublimation blanks, offering boundless creative and commercial potential.
What makes VersiFlex truly disruptive is its ability to combine the benefits of DTF, sublimation, and DTG into a single fluid workflow. For years, decorators had to choose between these systems now, they are available together.
The patented VersiFlex™ process integrates four proprietary Sawgrass components: industry-standard printers, advanced VersiFlex™ inks, user-friendly software, and proprietary transfer papers such as VersiFlex™ Light self-weeding paper or TruePix sublimation paper. Designs are printed on the paper and then transferred to the final material using a heat press, providing a seamless and high-quality decorating experience across almost any material.
Designed for Business: Low Complexity, High Versatility and Flexibility
Sawgrass developed VersiFlex specifically for on-demand producers, boutique printers, and growing custom merchandisers in Europe. The system reduces total cost of ownership by minimizing consumables, eliminating pre-treatment steps, and cutting down on maintenance. Its compact design is compatible with both the SG500 and SG1000 printers, with standard or extended cartridge formats, making it ideal for commercial workflows. VersiFlex fits into virtually any workspace, requiring no curing ovens or specialized ventilation.
“With VersiFlex, we are bridging the gap between professional-grade output and practical production workflows,” said Thomas Kirschner, President at Sawgrass. “Small businesses and on-demand producers no longer have to choose between quality, versatility, and simplicity. This platform delivers the power of multiple systems sublimation, DTF, and DTG in one compact, affordable, and scalable solution. We’re excited to showcase VersiFlex at FESPA 2025, where the world’s most innovative print professionals will see firsthand how it’s reshaping digital decoration.”
Launching at FESPA 2025 in Berlin
Sawgrass will officially debut VersiFlex to the European market at FESPA Global Print Expo 2025, Europe’s leading print industry event, taking place from 6–9 May at Messe Berlin. The event will bring together thousands of professionals from across the global print and signage sectors.
Visitors to the Sawgrass stand 2.2–B58 will have the opportunity to experience live VersiFlex demonstrations, receive expert guidance, and explore the wide variety of materials and surfaces that the system supports.
“We’ve chosen FESPA for this global unveiling because the audience here understands innovation,” said Thomas Kirschner. “VersiFlex™ is not just a product; it’s a new way of thinking about decoration.”
Smart, Sustainable, and Scalable
VersiFlex is designed with sustainability in mind, featuring non-toxic, non-carcinogenic ingredients that ensure safety for both operators and end-users. The system minimizes waste through precise ink usage and efficient transfer processes, reducing its environmental impact. Its compact design is perfect for smaller workshops and urban production spaces, enabling creators to work sustainably without sacrificing quality or versatility.
Seamless Integration & Ongoing Support
VersiFlex integrates seamlessly with the Sawgrass ecosystem, including the MySawgrass design tool and Sawgrass Print Utility software. It is fully compatible with all Sawgrass desktop printers using the VersiFlex setup. With easy profile controls and no steep learning curve, users can be up and running in just a few hours.
Sawgrass continues to provide ongoing customer support with dedicated live assistance, expert guidance, tutorials, and a growing library of resources to optimize workflows across various business types and materials.
