Sustainable fashion brand VIRGIO has appointed Hansa Nigam as its Chief Marketing Officer (CMO) to lead the company’s marketing and growth strategy.
In her new role, Nigam will focus on strengthening VIRGIO’s market presence, driving customer acquisition, and reinforcing the brand’s positioning at the intersection of fashion, technology and sustainability.
Her appointment comes as VIRGIO continues to expand its differentiated operating model, which combines demand-led production, responsible sourcing and technology-driven decision-making.
Before joining VIRGIO, Nigam built extensive experience in brand strategy, digital marketing and consumer growth across leading consumer technology companies.
She previously worked at OnePlus, where she led marketing initiatives for the OnePlus Nord product portfolio across India and international markets.
Nigam also served at Glance, managing digital marketing initiatives for multiple celebrity-led brands. Earlier in her career, she was part of the strategic planning team at The Glitch, where she developed brand strategies for several consumer brands.
Founded by former Myntra CEO Amar Nagaram, VIRGIO combines technology with demand-driven production to deliver trend-focused fashion while promoting responsible growth. The company aims to become what it describes as the world’s largest on-demand fashion brand by 2030.
