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VTM Limited: Pioneering Sustainability in Home Textiles

Published: December 18, 2024
Author: HFT

With its creative approach to luxury and ecological products, VTM Limited, a part of the renowned Thiagarajar Group in Madurai, is transforming the home textiles sector. In just a few short years, the company has established a niche in the global market under the direction of Ms. Visalakshi “Sala” Kannan, Director of the Home Textiles Business. Ms. Kannan discusses VTM Limited’s entry into the home textiles industry, the principles that have fueled their expansion, and their goals for the future in this interview.

 

A Strategic Entry into Home Textiles

The need to advance up the value chain led VTM Limited to enter the home textiles market. The company, which was already well-known for its spinning and weaving skills, considered household textiles to be a logical progression. Ms. Kannan says, “We found a white space in the export market.” “Home textiles allowed us to add value to our gray fabrics while utilizing our weaving expertise.”

The leadership decided on home textiles since they were in line with the company’s capabilities and new trends, even though clothing was an option. “A huge opportunity was created by the post-COVID shift towards healthier and eco-conscious living,” she continues.

 

Eco-Luxury: A Key Offering

Eco-luxury—expensive, ethically made home textiles made from organic and alternative fibers including bamboo, Tencel, and organic cotton—is the core of VTM Limited’s product line. “Our clients look for high-quality goods from moral producers that don’t include any dangerous substances. We use approved sustainable procedures to meet this demand,” Ms. Kannan adds.

Luxury sheet sets, blankets, and spa textiles are just a few of the things that VTM Limited sells. The company’s emphasis on sustainable and healthier options is indicative of a larger social change in post-pandemic consumer tastes.

 

Infrastructure and Market Expansion

With a strong production infrastructure, VTM Limited sources woven gray fabric from its group company and processes it at affiliated sites. The company’s made-ups team then stitches the items.

VTM Limited is building a 100,000-square-foot facility with sustainability as its main goal in order to satisfy the increasing demand. Recognizing that the Indian market has the ability to reflect global trends with national adaptations, the corporation is also investigating it.

To meet the growing demand, VTM Limited is constructing a 100,000-square-foot facility with sustainability as its primary objective. The company is also looking into the Indian market since it understands that it can reflect global trends with local adjustments.

VTM Limited, which mainly serves the US market but also has clients in the UK and Australia, has expanded its business quickly. Ms. Kannan highlights the company’s strategic ties with major online merchants, but she declines to name particular clients because of confidentiality agreements.

 

Sustainability at the Core

For VTM Limited, sustainability is a commitment, not merely a catchphrase. The business incorporates eco-friendly procedures, water recycling, and energy-efficient solar panels into all aspects of its operations. The packaging itself is biodegradable. Ms. Kannan asserts that “circularity is the future,” emphasizing initiatives to recycle textiles and turn production waste into new goods.

Two important tenets of the business’s ESG approach are traceability and transparency. Thanks to a partnership with Green Story, a cutting-edge environmental data platform, customers can scan QR codes to track the environmental impact of their items.

 

Broadening Horizons at Heimtextil Frankfurt

For VTM Limited, Heimtextil Frankfurt, the premier home textile trade show in the world, has changed the game. According to Ms. Kannan, “the networking opportunities and exposure are unmatched.” Through consistent participation, the business has demonstrated its technological know-how to address client issues and acquired insights into worldwide trends.

VTM Limited intends to introduce a ground-breaking fabric that was created exclusively internally this year. Ms. Kannan teases, “It’s sensory-driven and crafted for tactile luxury.”

 

A Leader with a Global Vision

In her position, Ms. Kannan offers a special fusion of her family’s history and her international expertise. She has established VTM Limited as a reliable partner in the home textiles sector thanks to her degrees in economics from Cambridge and her years of experience in finance and company development.

“This was an opportunity to make something my own while contributing to the family legacy,” she says, looking back on her path. I wanted to apply all I had learned to build an influential and inventive company.

 

Vision for Sustainable Development

By fusing innovation and tradition, VTM Limited has become a household name in sustainable home textiles in a few of years. The company’s dedication to moral behavior and customer-focused solutions distinguishes it as it grows and seizes international chances. With an emphasis on luxury, transparency, and circularity, VTM Limited is not only producing in India but also for the global market.

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