This spring, Wayfair launched its first real full-scale location in the Chicagoland area in an effort to bring the online shopping experience to a real setting. Although it was mostly successful, Wayfair needs a lot more of these locations in order to have a significant impact on the business.
I visited the store in person just as it was about to open, and this is what I observed.
Good
Excellent image by Warren ShoulbergSleeping It’s great to see so many completely furnished display beds on the sales floor, along with electronic pricing details. Not every business has beds, but not many do them with such passion.
Test the rest: goods related to utility bedding were arranged in groups and made available for trial on a makeshift bed. Although not many retailers have the luxury of such a large area, it doesn’t mean they can’t showcase these things more effectively as opposed to tossing them in trash cans.
Dec pillows: An excellent division. I’ll never get why other stores don’t present and merchandise the category more tastefully. Folks, the margins are in.
Negative
Towels: Another store that doesn’t really make an effort to set itself apart with its selection of towels. This explains why a customer is unable to distinguish between a towel that costs $19.99 and one that costs $4.99. It makes sense why they purchase the cheaper
Ugly
Mono-o-Mono: Solid colors are known to motivate bedding, but what about top of the bed? For their master bedrooms, many individuals like certain designs, colors, patterns, and textures. But where are these things? A squandered chance, particularly for a shop that offers all these styles online.
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