Welspun is showing new capabilities in addition to a range of licensed bedding and bathroom brands.
Welspun revamped its Martha Stewart line for the New York Home Fashions Market last week, showcasing a full-fledged fourth quarter presentation. This move was motivated by the positive reception the brand had for its holiday capsule at last year’s fall market. The selection of towels and bedding includes both open stock and bundled sets.
In other Martha-related news, the Whim brand of Stewart is launching a brand-new idea with an engineering border printed at the top of the sheet.
Kate Shand explores a softer side by stepping back from the exuberance of Welspun’s inaugural collection. Welspun has expanded the portfolio with sheet and towel constructions that are 100% recyclable. Additionally, utility bedding is being added to the brand.
According to Chris Mooney, global chief marketing officer at Welspun, “she’s got a great, fresh point of view.” “She combines patterns that are unlikely to be combined by most people.”
In addition, Welspun debuted its first bedding and bathroom line in collaboration with renowned interior designer Jeremiah Brent. Recently, the creator of the Jeremiah Brent Design company became a member of the cast of the widely popular Netflix series “Queer Eye.” In 2017, Brent came to the notice of the public when he and his spouse, designer Nate Berkus, costarred in the reality series “Nate & Jeremiah by Design” on TLC. Additionally, he designed the events for the 2020 Netflix reality series “Say I Do.”
His line of home textiles with Welspun combines modern and traditional design elements to produce a major bed and bath set that is both stylish and approachable. The collection pays tribute to Brent’s life in New York City and his coastal California background, drawing inspiration from his experiences.
As far as we are concerned, Jeremiah is the “right time/right place,” according to Mooney. His perspective is not only extremely timely and original, but the extra publicity that surrounds Season 9 of QE’s airing schedule helps to legitimize the show’s introduction. Rich content and social selling will be available.
Welspun reintroduced the Charisma brand at spring market, including a color scheme of softer, deeper hues with a green emphasis.
The address of Welspun’s New York showroom is 10 West 33rd St.
