TOKYO–Yagi & Co., Ltd. (TOKYO:7460)— LAVATECH will be introduced for the first time at the Heimtextil Exhibition, an international trade show for contract and home textiles, in Germany (https://www.yaginet.co.jp/en/index.html). Using specialized technology, lava rock discovered in the earth surrounding Mount Fuji is carefully crushed for weaving into fibers to create LAVATECH, which has a high far-infrared effect.
About LAVATECH
The lava rock that developed beneath Mount Fuji has been meticulously shielded from weathering and variations in surface temperature since prehistoric times. This premium subsurface lava rock is woven to create LAVATECH. By employing specialized equipment to finely smash the lava rock that is subterranean at Mount Fuji for weaving into fibers, we have produced a high far-infrared effect. Because this brand of materials promotes blood circulation, it makes it possible to create new products that address a variety of health issues in sectors like sports, beauty, and sleep.
LAVATECH official website: https://lavatech.jp/
Information on the Heimtextil 2025 display
We will be showcasing items in the areas of SLEEP, SPORTS, BEAUTY, and HEALTH at this show that use LAVATECH, a novel substance created from Mt. Fuji lava rock.
Upcoming developments
Through innovation, the Yagi Group aims to realize a sustainable society by unleashing the potential of textiles. We take part in a variety of activities, and the terms “sustainable” and “global” stand for the fundamental tactics of our medium-term management plan. By creating LAVATECH, we hope to accomplish the following goals.
- Create novel useful materials and increase sales worldwide.
- Increase awareness by bolstering marketing and branding across a range of sales channels.
- Promote healthy living choices by being involved in the wellness industry, which is closely related to our group’s ESG strategy.
Heimtextil 2025 Overview
With more than 2,800 exhibitors from around the globe, Heimtextil is the biggest international trade show for contract and home textiles. Heimtextil’s trends are used as a guide for the hotel sector, home furnishings, interior design, and other fields.
Time and date: 9:00 a.m. to 6:00 p.m., Tuesday, January 14–Friday, January 17, 2025 (till 5:00 p.m. on the last day).
Location: Germany’s Frankfurt International Exhibition Center
Anlage Ludwig-Erhard 1, Frankfurt am Main, 60327, Germany
https://heimtextil.messefrankfurt.com/frankfurt/en.html is the official webpage.
*To enter, you must register in advance and buy a ticket.
For questions about LAVATECH and exhibition specifics, get in touch
Yagi & Co., Ltd.
Wataru Yoshida, Section 241, Business Department 1, Lifestyle Division, is the staff member in charge.
email id: lavatech@yaginet.jp.
Telephone: (816) 6266-7380