Yunus Textiles Mills Limited is bringing a new lifestyle brand to the US market after launching it in the UK earlier this year.
Sunday Linens made its debut at Heimtextil 2024 and then made its way into UK retail stores as well as the company’s native Pakistan. The brand, which was created under the guidance of Eman Tabba, a board member and head of corporate communications at Yunus, aims to give customers access to a broader selection of well chosen home textiles, particularly those that are made to be comfortable, sustainable, and reasonably priced.
“Sunday Linens is an all-encompassing term that aims to make every day feel like Sunday, the perfect place to sleep. The patterns are an accurate representation of the tranquility of a lazy Sunday spent curled up in your bed linens, the designer said.
The collection includes a number of classic items with a chic and contemporary design. Fashion bedding, comforters, coverlets, quilts, sheets, and blankets are among the product categories. Eventually, Sunday Linens will include window and bathroom linens.
Sunday Linens is the first entirely “Yunus curated” line, according to Jeffrey Kambak, president of Yunus USA, and it highlights the company’s integrated global design and development framework.
“Our teams are able to take a brand with a unique global design aesthetic and customize it for our local markets by incorporating local trends, colors, and materials thanks to collaboration between the members of our design/innovation hub in Karachi and our design offices in France, the UK, and the U.S.,” he continued.
Sunday Linens debuted in the United States last week at the New York Home Fashions Market.
The fourth story of 330 Fifth Avenue is home to the Yunus USA showroom.
