BRAND | Home Fashion | Technologies

Yunus signs master branding contract with major global player

Published: September 17, 2024
Author: HFVC

Yunus USA has signed an agreement to create “master” brands for two of the most recognizable international names in the sanitization/disinfection, odor control, and antimicrobial sectors throughout its many product lines.

Yunus will launch Microban and Ultra Fresh branded sheets, bath and beach towels, shower curtains, window curtains, and utility bedding through a variety of distribution channels in accordance with the new arrangement with Microban International.

According to Jeff Kambak, president of Yunus USA, “incorporating them as ‘Master’ brands into our portfolio will give us a unique opportunity to build upon their outstanding brand recognition.”

“Every market research we review still emphasizes how critical antimicrobial and anti-odor technologies are to consumers,” he continued. We will be able to increase the brands’ reach over a wide range of product categories thanks to our vertical manufacturing setup spanning numerous verticals.

Thousands of items worldwide use the Microban and Ultra-Fresh names and their technologies. The business has operations in North America, Europe, and Asia Pacific, with its headquarters located in North Carolina.

According to Brian Aylward, director of business development at Microban International, “both brands are highly recognized and favored by consumers, particularly in the bed and bath categories, where their advanced fabric finishes ensure lasting cleanliness and freshness.”

He mentioned Yunus’s broad international experience and knowledge. He continued, “Together, we are raising the bar in home textiles by delivering fashionable, cozy products with long-lasting freshness and protection.”

330 Fifth Ave., 4th Floor is where you can find the Yunus US showroom in New York.

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