San Francisco Trending searches on Pinterest suggest that peaceful colors, comfort, and tranquility are key components of the fall décor palette.
Pinterest noticed a 90% increase in searches for “cozy fall vibes” in its Fall 2024 Report. The most popular searches were for “cozy sunrooms” (up 930%), “cozy lighting” (up 200%), and “cozy reading room” (up 140%). In the comfortable category, floral room décor (up 370%), dreamy artwork (up 680%), and candle bouquets (up 720%) are other popular trends.
The comfortable palette includes shades of green, blue, and purple. This year, from May to June, there was a significant spike in the popularity of “green home décor,” up 2,670% over the previous year.
Significant increases in sage and blue color palette (up 570%), moody purple bedroom (up 350%), dark green bathroom (up 350%), and blue-and-cream bedroom (up 200%) are among the other color-related Pinterest searches that have shown growth between June 2023 and June 2024.
Searches for Japanese or zen-style living also fall under the category of calm. Leading the pack with a 405% increase is the “zen house,” but other popular trends include Japanese living room design (up 135%), Japanese futon bedrooms (up 245%), and Japanese vintage art (up 270%).
According to Pinterest’s research, there is a growing interest in Japanese culture across various categories, including food, hobbies, and fashion. Searches for deconstructed sushi bowl have increased by 370%, while searches for Japanese books have increased by 100%, Japanese crochet bags by 380%, Japanese side bangs by 1,645%, and Japanese long skirt outfits by 85%.
