GL Events’ Fashion Division Becomes The Creative Pole and Introduces the International Creative Observatory
GL Events’ fashion division has officially rebranded as The Creative Pole, a move aimed at establishing a cross-disciplinary strategic vision within the global fashion industry. This announcement was made by Florence Rousson, General Manager of the fashion division at GL Events, during the Strategic Committee for the Fashion and Luxury Sector meeting, held for the first time at Première Vision Paris.
A New Era of Collaboration and Innovation
In response to rapid market shifts and evolving industry challenges, The Creative Pole aims to create a unified yet diverse international fashion community. By fostering cross-sectoral synergies, the initiative will establish new strategic growth areas across geographies, industries, and creative themes.
The Creative Pole unites three major fashion platforms—Première Vision, Tranoï, and Fashion Source—bringing together 18 events across three continents and a network of over 440,000 designers, brands, and industry professionals. With eight international offices, it serves as a hub for global fashion insights, innovation, and collaboration.
Strengthening Industry Engagement with a Transversal Approach
Each brand within The Creative Pole retains its distinct identity while benefiting from enhanced collaboration across the fashion ecosystem. Key initiatives include:
- Global Expansion: Launching Tranoï Tokyo (2024) and Première Vision Montreal (2025) to extend international reach.
- Strategic Event Optimization: Introducing refined event formats to meet industry needs, such as:
- A June edition of Blossom PV.
- A revamped Première Vision Paris with two distinct editions:
- Craftsmanship (February)
- Innovation & Tech (September)
- New Industry Themes: Expanding into emerging fashion segments, including Beauty at Première Vision Paris (September 2025), offering brands fresh opportunities for growth.
Introducing the International Creative Observatory
As part of its strategic transformation, The Creative Pole is also launching the International Creative Observatory. This initiative will provide annual insights into industry trends, business transformations, and key challenges to help industry leaders navigate the future of fashion and creativity.
“In my first year as Managing Director, I have engaged with stakeholders across the entire value chain. By uniting our expertise under The Creative Pole while preserving each brand’s identity, we are creating a powerful international hub that will support the creative sector through the challenges and opportunities ahead.” – Florence Rousson, Managing Director, The Creative Pole
The Creative Pole marks a new chapter in GL Events’ commitment to the fashion industry, positioning itself as a global leader in fostering innovation, collaboration, and sustainable growth. Stay tuned for more updates on how The Creative Pole will shape the future of fashion.
