Pratteln, Switzerland, February 25, 2025 – Archroma, a global leader in specialty chemicals and sustainable solutions, is set to introduce its enhanced High IQ® Lasting Color assurance program at the upcoming PERFORMANCE DAYS in Munich. This initiative aligns with the rising consumer demand for longer-lasting garments, combining sustainability with high-performance textile solutions.
In addition to the program launch, Archroma will showcase end-to-end sustainable solutions designed to help brands cater to the diverse needs of the sportswear, athleisure, and workwear sectors while maintaining both performance and environmental responsibility.
Enhancing Garment Durability with High IQ® Lasting Color
Archroma is evolving its established High IQ® performance assurance program, integrating the latest innovations in sustainable textile effects. This updated program introduces refreshed hangtags and labels, supporting mills and brands in delivering enhanced durability, comfort, and protection while adhering to rigorous industry standards.
The High IQ® Lasting Color program ensures garments retain their vibrancy and depth, whether bright or dark, even after multiple washes. Powered by AVITERA® SE and NOVACRON® dyes, this system also reduces environmental impact by lowering water and energy consumption by up to 50% during processing.
Comprehensive Solutions for Performance and Sustainability
Modern performance apparel must balance functionality, style, and sustainability. Drawing on the industry’s broadest product portfolio, Archroma offers customized, sustainable solutions for sportswear, athleisure, and workwear brands. These solutions provide benefits such as:
- Long-lasting colors
- Moisture management
- Temperature regulation
- Odor control
- Enhanced durability and safety
- Optimized comfort and fit
Showcasing SUPER SYSTEMS+ at PERFORMANCE DAYS
At PERFORMANCE DAYS, Archroma will highlight its SUPER SYSTEMS+ solutions, offering fiber-specific wet processing innovations that reduce environmental impact while enhancing color longevity and functional properties.
Featured innovations include:
- EarthColors®: High-performance dyes derived from food and agricultural waste.
- PHOBOTEX®: Fluorine-free durable water repellents.
- Sanitized® OX20: Advanced odor-neutralizing solutions.
- AVITERA® GENERATION NEXT: Sustainable cellulosic dye technology.
Meet the Archroma Team at PERFORMANCE DAYS
PERFORMANCE DAYS is a biannual event dedicated to functional fabric innovations. The March 2025 edition in Munich is expected to attract 3,000+ industry professionals, including designers, product managers, and sourcing specialists, alongside 500 global exhibitors.
Visit Archroma at Booth T17, Hall C5, Messe München, from March 5-6, 2025, to explore our latest innovations.
For more information, visit www.archroma.com.
Media Contact
Marilyn Chua
Archroma
media@archroma.com
Kim Lommaert
EMG
+31 164 317 021
klommaert@emg-marcom.com
About Archroma
Archroma is a global provider of specialty chemicals serving the textiles, packaging, paper, and coatings industries. Headquartered in Pratteln, Switzerland, the company operates 35 production sites across 42 countries, employing over 5,000 people worldwide.
Committed to sustainability, innovation, and performance, Archroma follows “The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced.” This approach reflects in its cutting-edge solutions, stringent quality standards, and cost-efficient manufacturing processes.
For more details, visit www.archroma.com.
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