Zara Home will launch Atlas of Desire, a new collection created by filmmaker and designer Luca Guadagnino and architect Stefano Baisi. The collection will be available from 26 September 2026.
The range includes more than 200 pieces. It covers furniture, lighting, tableware, rugs, mirrors, scented candles and clothing. The collection brings home interiors and fashion into one design concept.
Inspired by Design History
Atlas of Desire draws on several 20th-century design movements. These include Viennese Secession, French Art Deco, Brazilian Modernism and Italian Radical Design.
The furniture uses curved forms, soft upholstery and unusual structures. Key pieces include the Uncollected sofa, Fainting armchair, Cygni side table and Purkersdorf chair.
The collection also uses distinctive names such as Nape, Ophiuchi, Blinking and Sacred Spring. These names support the collection’s idea of a personal domestic world.
Home and Fashion Meet
The collection extends its design language into ready-to-wear. The clothing range includes tailoring, coats, jackets, knitwear and dresses.
Materials include tweed, fresco wool and leather. Brighter fabrics and bold colours add contrast.
Italian artist Francesco Snote created illustrated motifs for the collection. Fruit, flowers and fauna appear on selected clothing and tableware.
Scented candles add another sensory element. Together, the furniture, textiles, objects, scents and clothing create one connected design story.
Milan Launch
A short film will accompany the launch. Guadagnino directed the film, which was written by Scott Z. Burns. The cast includes Jamie Bell, Chase Sui Wonders, Michael Stuhlbarg and Patricia Arquette. Baisi handled the production design.
BAISI GUADAGNINO for Zara Home will be presented on 26 and 27 September 2026 at La Pelota in Milan during Milan Fashion Week.
The collection will launch online through Zara Home and Zara. It will also be available at selected stores worldwide from 26 September.
