NJ’s Summit Boll & Branch, a direct-to-consumer premium bedding and home décor firm, launched its first Georgia location in Atlanta on September 21.
The showroom is situated in the Westside Provisions District, which is renowned for its opulent experiences with a carefully chosen assortment of boutique shops, fine eating establishments, and expensive homes, at 1100 Howell Mill Road, spot A04.
This is the first of the company’s two planned locations in Georgia; another is being planned for Marietta, Georgia. The brand is based in Summit, New Jersey. Along with its online presence, it is now available in showrooms in Houston, Dallas, Greenwich, Conn., Short Hills, N.J., Shrewsbury, N.J., and Boca Raton, Fla., as well as at a few Nordstrom and Bloomingdale’s shops.
The firm chose to open a store in Atlanta because the city and state of Georgia have long been among the best for e-commerce sales.
The creator and CEO of Boll & Branch, Scott Tannen, stated, “We’re excited to engage with our customers in fresh, innovative ways as we expand into Atlanta with two new locations.” “We consider our consumers in the Atlanta area to be among the most devoted and devoted, so this is the ideal chance to greet them in person. They can peruse our collections, get ideas from our creative team, and take part in specially curated events.
For its debut location, the brand aimed to embody the warmth and sophistication of the local Atlanta community, drawing inspiration from the immersive character of the Westside Provisions District.
Scott remarked, “We’re excited to introduce our newest large-format store concept in a community with a loyal customer base.” “The store offers new ways for customers to interact with the brand because of its community-focused design and product selection. Our signature 100% organic cotton and other raw materials are highlighted in displays, and our tactile “feel wall” presents our assortment of fabric choices. We hope to strengthen our brand narrative and uphold our dedication to providing top-notch goods and services through this platform.
Boll & Branch’s complimentary design consultation services are available at the showroom. Consumers can arrange one-on-one styling appointments with team members, take advantage of a private overview of the newest collections to personally examine products, and obtain a customized design plan that includes swatches and product recommendations.
With Boll & Branch’s exclusive house Install service, a staff member sets up bedding that the customer has ordered in their house and provides extra design advice to make their place even more beautiful.
