Behr has announced Grounded as its Color of the Year for 2027. The nature-inspired shade sits between olive and moss. It also features warm brown undertones.
The color is designed to bring depth, balance, and versatility to interiors. Behr said Grounded can work across residential, hospitality, multifamily, and commercial spaces.
Grounded Connects Interiors With Nature
Behr describes Grounded as a sophisticated green inspired by the natural world. The shade reflects the growing interest in interiors that feel calm, warm, and connected to nature.
The company also highlighted consumer research behind its 2027 selection. According to Behr, 77% of Americans say they turn to nature when the outside world feels chaotic or unpredictable.
This desire for connection is influencing home design. Consumers are increasingly looking for spaces that feel comfortable and restorative.
Behr also found that 83% of Americans are tired of “optimization culture.” The company links this trend to the pressure to keep homes and lifestyles perfectly efficient or social-media ready.
Grounded responds to this shift with a more relaxed design direction. Its earthy character can add warmth while maintaining a modern look.
A Nature-Inspired Palette for 2027
Grounded anchors Behr’s 2027 Color Trends palette. The collection brings together nature-driven shades that complement the featured green.
The seven supporting colors include:
- Coastal Beige
- Wheat Grass
- Environmental
- Denim Light
- Smokey Claret
- Sarsaparilla
- Mozart
Together, the colors offer designers and homeowners several ways to build layered interiors. The palette combines earthy neutrals with greens, blues, and deeper accent tones.
Grounded can also work as a flexible foundation. It can be paired with lighter neutrals for a softer interior or deeper shades for a more dramatic look.
Grounded Reflects Changing Home Design Preferences
The choice of Grounded highlights a broader movement toward nature-inspired interiors. Green has become an important color in residential and hospitality design.
Unlike brighter greens, Grounded has a muted character. Its brown undertones give the shade a warmer and more grounded appearance.
This makes it suitable for furniture, walls, textiles, accessories, and other interior applications. The color can also complement natural materials such as wood, stone, linen, and woven surfaces.
For the home fashion and interiors sector, such palettes can influence upcoming collections. Textiles, rugs, upholstery, bedding, and decorative accessories can all draw inspiration from these earthy tones.
Behr Marks 10 Years of Color of the Year
The 2027 announcement also marks the 10th anniversary of Behr’s Color of the Year program.
To celebrate the milestone, Behr said it will donate $250,000 to Habitat for Humanity. The contribution will support affordable homeownership initiatives.
With Grounded, Behr combines color forecasting with a broader message about comfort, nature, and balanced living.
As consumers continue to seek warmer and more personal interiors, nature-inspired colors are likely to remain influential across home design and home fashion.
