FOR IMMEDIATE RELEASE: February 20, 2025 – Circulose is proud to announce its partnership with Canopy, a leading environmental nonprofit, to support the CanopyStyle and Pack4Good initiatives. This commitment reinforces Circulose’s dedication to reducing the use of Ancient and Endangered Forests in textile supply chains and promoting sustainable alternatives.
Driving Change with Next-Gen Materials
As part of CanopyStyle, Circulose helps brands replace virgin materials with CIRCULOSE®, a Next-Gen material made entirely from 100% discarded textiles. By integrating CIRCULOSE® into fashion supply chains, brands can significantly reduce their environmental footprint while supporting a circular economy.
A Critical Moment for Sustainability
With demand for man-made cellulosic fibre (MMCF) textiles and paper packaging rising, protecting forests has never been more urgent. Every year, over 3.4 billion trees are logged for packaging and fabrics. Protecting these forests is one of the most effective strategies for combating climate change, preserving biodiversity, and ensuring a sustainable future.
Nicole Rycroft, Executive Director of Canopy, welcomed Circulose’s commitment:
“We’re thrilled to have Circulose join the CanopyStyle and Pack4Good initiatives. Their commitment to transforming supply chains and scaling circular solutions is a vital step in keeping forests standing, species thriving, and carbon safely stored.”
A Shared Vision for a Greener Future
Dr. Anna Sammarco, Senior Director of Circular Business Development and Strategy at Circulose, emphasized the importance of collective action:
“Collaboration is key, but bold action is essential to protect natural ecosystems. We are grateful to Canopy for inspiring change and advocating for our planet. With CIRCULOSE®, we are proving that discarded textiles can replace virgin materials at scale, turning yesterday’s waste into tomorrow’s fashion.”
About Canopy
Canopy is a solutions-driven environmental nonprofit dedicated to protecting forests, species, and the climate. Partnering with 1,000+ brands, Canopy works to eliminate Ancient and Endangered Forests from textiles and packaging while accelerating the adoption of Next Gen solutions.
For more information, visit: www.canopyplanet.org
