Circulose has restarted commercial-scale production at its Ortviken plant in Sundsvall, Sweden. The move marks an important step in expanding textile recycling and supporting sustainable materials for the global fashion industry.
The Ortviken facility is the world’s first commercial-scale chemical textile recycling plant. Its restart will help Circulose supply recycled raw materials to fashion brands and fibre producers.
The company aims to reduce textile waste sent to landfills and incineration. It also plans to increase production to meet growing demand for recycled materials.
16 Fashion Brands Commit to Circulose
Circulose has secured volume commitments from 16 fashion brands. These commitments supported the decision to restart production.
Under the ownership of private equity firm Altor, the company renewed its strategy in 2024. Its focus was to secure customer demand before restarting commercial operations.
Helena Helmersson, Executive Chair of Circulose, said the company now has strong brand support and an experienced team of around 130 employees. The plant is also ready to resume production.
Circulose Appoints Amanda Geijer as Interim CEO
Circulose has also announced a leadership change. Jonatan Janmark will step down after leading the company’s restart for two years.
CFO Amanda Geijer will take over as interim CEO from December 1, 2026. She will continue in this role until the company appoints a permanent CEO.
Geijer joined Circulose as CFO in 2025. Before that, she served as Vice President of Finance at Billerud Europe.
Helena Helmersson thanked Janmark for rebuilding the business and restoring its position in textile-to-textile recycling. She also welcomed Geijer’s appointment.
Commenting on the restart, Amanda Geijer said the company’s next priority is to increase production safely. It will also focus on meeting customer commitments.
The restart of the Ortviken plant marks a new phase for Circulose. It also highlights the growing role of commercial textile recycling in the global fashion industry.
