Devang Dalal Launches ‘The Retailer’s Sleep Bible’ to Promote Healthier Sleep Through Smarter Bedding Choices
Highlighting the often-overlooked connection between sleep and overall wellness, Devang Dalal, Director of renowned home textile brand Bianca, has released his new book, ‘The Retailer’s Sleep Bible’. This comprehensive guide goes beyond traditional bedding discussions, offering valuable insights into how thoughtful bedding decisions can transform sleep quality and, in turn, improve daily life.
Drawing from his extensive experience in India’s home textile industry, Dalal explains that achieving restful sleep is not just about buying bedsheets or comforters—it’s about creating a sleep environment tailored to personal needs, lifestyle choices, and regional climates. His book provides practical advice on selecting the right mattresses, pillows, sheets, comforters, quilts, and blankets that support the sleeper’s posture, adapt to climate variations, and promote comfort.
During the launch, Dalal emphasized how sleep remains one of the most neglected aspects of well-being, especially within India’s retail sector, where over 80% of bedding retailers still operate informally. His book aims to educate both retailers and consumers, empowering them with knowledge to make better, informed choices.
Inspired by the idea that people seek restful sleep—not just products—Dalal shares real-life stories that demonstrate the transformative impact of the right bedding. From working professionals struggling with focus to elderly couples dealing with discomfort in humid climates, the book bridges the gap between everyday challenges and practical solutions.
Dalal’s message to readers is clear: in today’s fast-paced, hustle-driven society, quality sleep is often sacrificed, leading to long-term physical and mental health issues. The ‘Retailer’s Sleep Bible’ encourages people to prioritize sleep and offers actionable guidance to achieve it through better bedding.
Whether you’re a consumer aiming for better rest or a retailer striving to offer more meaningful solutions, this book is a much-needed wake-up call to reimagine the role of sleep in our lives.
