The Green Story Frontier partnership will bring environmental data directly into textile material sourcing. Green Story provides environmental assessments, while Frontier offers an AI-powered platform for material digitisation and management.
Through this partnership, brands and suppliers can access facility-specific sustainability data within Frontier. As a result, they can consider environmental performance while selecting materials.
Green Story Provides Facility-Level Environmental Data
Green Story collects primary data directly from suppliers and manufacturing facilities across 34 countries. Its assessments reflect how and where manufacturers produce materials.
The company combines artificial intelligence with expert analysis. This approach helps its team process, validate and interpret environmental data at scale. Consequently, Frontier users can access information that supports material sourcing decisions.
“Most sustainability data in fashion arrives too late to shape a material decision,” said Akhil Sivanandan, Co-Founder and CEO of Green Story.
“Our work has always been about building environmental intelligence that reflects reality, primary data from facilities, assessed by experts who understand textile manufacturing from the inside. This partnership with Frontier puts that intelligence exactly where it belongs: in the room where materials are being chosen.”
Partnership Integrates Data into Material Sourcing
The integration will place Green Story’s environmental data within Frontier’s existing workflows. Brands and suppliers can evaluate materials alongside technical specifications, pricing and availability.
Jing L. Chao, CEO of Frontier.cool, said the partnership would help brands access environmental information earlier in the sourcing process.
“Frontier exists to scale physical materials into intelligent data which brands can actually use. Nowadays fabric decisions happen fast, however, environmental data has always played catch-up. By bringing Green Story’s facility-level intelligence directly into Frontier, we’re closing that gap. Brands and suppliers can now see the full picture of a material the moment they’re evaluating it, not after the decision is already made.”
Supporting Textile Sustainability and Regulatory Requirements
The partnership also addresses growing demand for environmental transparency across the fashion and textile industry.
For example, the European Union’s Ecodesign for Sustainable Products Regulation (ESPR) introduces sustainability requirements for products. Digital Product Passport requirements and the Corporate Sustainability Reporting Directive (CSRD) also form part of the evolving regulatory landscape.
Therefore, access to credible environmental data can help brands and suppliers prepare for changing disclosure expectations. By providing facility-specific information during material selection, the partnership aims to support more informed sourcing decisions.
