Ikea’s Global Sleep Report Unveils Surprising Bedroom Insights
In its latest global survey, Ikea collected responses from over 55,000 people to better understand sleep behaviors and habits worldwide. One headline-grabbing finding? The brand claims that up to 10% of babies in some regions were conceived on Ikea beds or mattresses, earning it a reputation as one of the world’s most “popular reproductive assistants.”
The study, conducted with research firm GlobeScan, explores more than intimacy. It provides a deep dive into sleep habits, mental well-being, and productivity, revealing key trends:
findings about the state of global sleep, with implications for both mental well-being and economic productivity.
Key Findings from the 2025 Ikea Sleep Report:
1. Sleep is a Joyful Experience for Most
Across demographics, roughly three out of four respondents agreed that sleep is “one of life’s greatest joys”. More than half even said they would prefer getting a good night’s sleep over attending social events—highlighting how highly people value rest.
2. The Global Sleep Deficit Is Real
Despite this appreciation for sleep, most people aren’t getting enough of it. On average, respondents reported a sleep gap of 1 hour and 20 minutes between how much sleep they’d like and how much they actually get. The cumulative effect of this global sleep deficit is estimated to cost billions in lost productivity, according to the report.
3. China Leads the World in Sleep Quality
Of all surveyed nations, Mainland China stood out as the only country where the average respondent gets over seven hours of sleep per night, making it the top-performing country for rest in the survey.
4. Sharing the Bed Has Real Benefits
Contrary to the assumption that sharing a bed might disrupt sleep, Ikea’s report found that co-sleeping tends to improve sleep quality. Partners who sleep facing each other had notably higher sleep scores, although this sleep position is relatively rare—only 12% of people reported sleeping this way.
More Than Just a Furniture Brand
With these findings, Ikea demonstrates that it isn’t just in the business of selling furniture—it’s helping people improve their quality of life through better rest. From advocating for proper sleep routines to offering thoughtfully designed mattresses and bedding, the company continues to align its brand with health, comfort, and wellness.
