Asian Paints has opened a new chapter in luxury décor for the vibrant city of Surat with the opening of Beautiful Homes Studio. Asian Paints is well-known for its signature inventiveness and capacity to turn areas into welcoming havens. The company has long been at the forefront of improving client experiences. With this new studio, the innovative paint brand reinforces its dedication to reinventing luxury furniture and improving the home décor consumer experience.
With the goal of becoming the entry point to the Western Indian market and revolutionizing the decor scene in this area, the new Beautiful Homes Studio is Asian Paints’ third studio in India and the first in Gujarat. The studio, which spans three levels and over 13,000 square feet, provides the energetic metropolis with a special fusion of luxury and practicality. With its wide range of products and creative in-store experiences, it aims to raise the bar for home décor. With more than 2700 SKUs, including furniture, fabrics, rugs, bedding, wallpaper, blinds, fitted wardrobes, antiquities, and lighting, this prestigious studio offers discriminating clients an unmatched experience in style and elegance.
The store, which offers a large selection of premium goods made to turn areas into tasteful and welcoming homes, is poised to become a top destination for lovers of home décor. Every category is carefully chosen to accommodate the wide range of interests and preferences of the clients, guaranteeing that every home can be exquisite. The fabrics and rugs come in a variety of textures and patterns to complement any interior style, and the furniture range includes both traditional and contemporary styles. The wardrobes and blinds provide design and functionality, while the bedding and wallpapers lend a touch of comfort and elegance.
The Beautiful Homes Studio offers a stunning array of products that are intended to redefine style and luxury. The Luxe 3 Furniture collection offers custom elegance for upscale living areas by fusing classic workmanship with international design. It includes standout pieces made of marble, leather, and exotic woods. While Pure Royale and The Pure Concept offer sophisticated and stylish fabrics with features like Boucle embroidery, bamboo-based textiles, and distinctive linens, the Ador range offers textured and patterned collections perfect for curtains and upholstery. The company also introduces Pierre Frey, INK 0.1, and INK 0.2 wallpapers, which feature opulent materials like raw silk, vinyl, and jute together with handcrafted motifs created by Jaipur artisans. Every addition is a masterpiece of style, functionality, and sophistication.
The studio uses creative in-store experiences to increase customer engagement. Customers can utilize tablets to investigate things that aren’t on display and see them in their homes thanks to a bespoke digital trip. Access to comprehensive product videos is made possible by QR codes on bedding packaging, which removes the need to open packages and maintains a neat shopping experience. The process of choosing lighting solutions is made easier and more user-friendly by a centralized tablet system. The studio also displays distinctive local artwork, fostering a cozy and customized relationship with local customers.
Amit Syngle, MD and CEO of Asian Paints Ltd., spoke about the new studio, saying, “Surat is a compelling choice for our first Beautiful Homes Studio in the state because of its vibrant entrepreneurial spirit and evolving lifestyle aspirations.” Tradition and modernity coexist together in this vibrant metropolis, which also reflects the growing need for custom and elegant home décor options. Our goal with this launch is to provide Surat’s affluent homeowners with a carefully chosen assortment of opulent furnishings and cutting-edge in-store experiences. We are changing the aesthetics of living spaces and providing the joy of a smooth journey towards constructing dream houses by establishing a comprehensive, one-stop destination for home décor excellence in Western India.
