Jaipur Living Names James Ashley Senior Vice President of Sales
Rug manufacturer Jaipur Living has appointed James Ashley as its new senior vice president of sales, reinforcing the company’s efforts to expand its presence across multiple business channels and strengthen customer relationships.
Ashley joined Jaipur Living in March and is responsible for leading the company’s sales strategy across several key segments, including interior design, furniture retail, contract hospitality, national accounts and emerging growth opportunities.
Extensive Industry Experience
Ashley brings more than two decades of senior sales and marketing leadership experience spanning the home furnishings, lighting, outdoor furniture and design sectors. Throughout his career, he has held executive sales leadership positions with several well-known industry brands, including Gabriella White, Eurofase Lighting, Hunter Fan Company and ELK Home.
His experience in developing sales organizations and managing channel growth is expected to support Jaipur Living’s ongoing expansion plans.
Focus on Channel Growth and Customer Relationships
Commenting on the appointment, Asha Chaudhary, president and CEO of Jaipur Living, highlighted Ashley’s leadership capabilities and industry expertise.
“James brings a strong combination of sales leadership, channel strategy, and customer-focused execution to Jaipur Living,” said Chaudhary. “His experience building and leading high-performing sales teams will be an important asset as we continue to deepen relationships with designers, retailers, contract partners and key accounts.”
Supporting Future Growth
Ashley’s appointment aligns with Jaipur Living’s broader investments in its sales organization, customer experience initiatives, product storytelling and channel-specific growth strategies. The company continues to focus on strengthening engagement with designers, retailers and commercial partners while expanding opportunities across existing and emerging markets.
With Ashley leading sales operations, Jaipur Living aims to further support its growth objectives and enhance its presence across the home furnishings and design industries.
