Maspar has expanded its retail footprint with the launch of a flagship experiential store in Andheri West, Mumbai. Located at Laxmi Industrial Estate, the new outlet brings the brand’s signature ‘complete soft home styling’ concept to one of India’s most design-forward markets.
Spanning approximately 1,300 sq. ft., the store presents maspar’s full range of premium home furnishings, including bedding and bath linen. Designed as more than a conventional retail space, it features curated inspiration zones that allow customers to explore coordinated room concepts through a tactile and immersive experience.
Elevating Home Retail with Personalisation
The store introduces a Personalised Styling Assistance service, enabling customers to create customised home interiors tailored to their preferences. This approach caters to the growing demand for bespoke, design-led living spaces among urban homeowners.
Mumbai’s thriving community of architects, interior designers, and premium consumers makes it a strategic location for maspar’s continued expansion. The brand aims to strengthen its engagement with this ecosystem through a more consultative and experience-driven retail model.
Focus on Sustainability and Conscious Luxury
Reinforcing its commitment to sustainability, the store showcases collections made using eco-friendly materials such as cotton and bamboo, alongside responsible manufacturing processes.
As part of its ‘Green Thread’ initiative, the outlet incorporates:
- Energy-efficient lighting
- Zero-plastic packaging practices
This aligns with maspar’s vision of combining luxury with environmentally responsible practices.
Strengthening Presence in Metro Markets
The Mumbai launch marks a key milestone in maspar’s national expansion strategy, positioning the brand at the centre of the city’s premium home décor and design landscape.
The opening follows recent recognitions, including accolades at the IHE Excellence Awards and HGH India, further reinforcing maspar’s leadership in the home furnishings segment.
