Mumbai, November 5, 2024: Pepperfry, the top online retailer of furniture and home décor in India, is happy to announce that Shubbam Sharrma has been appointed as Chief Growth Officer. Having successfully led strategic growth initiatives and high-performing teams across multiple sectors, Shubbam brings more than 17 years of retail, e-commerce, and omnichannel experience to the table.
As the Chief Growth Officer of Pepperfry, Shubbam will lead the company’s expansion strategy, emphasizing client acquisition, market share expansion, and operational efficiency. His duties will include launching new categories, developing the Home Categories rapidly, and growing the B2B segment through programs like the Multi-tiered Channel Partner Program and the investigation of new B2B opportunities with Corporates and HORECA. A crucial member of Pepperfry’s executive team, Shubbam has a thorough understanding of the consumer industry and a track record of fostering disruptive innovation.
“We are thrilled to welcome Shubbam to the Pepperfry family,” stated Ashish Shah, co-founder and CEO of Pepperfry, in reference to the recent hire. His broad background in retail growth and his in-depth knowledge of the consumer landscape make him the perfect leader to lead our next stage of growth. We have no doubt that Shubbam’s insight and experience will play a key role in securing Pepperfry’s place as the industry leader in furniture, mattresses, and home décor.
Pepperfry’s Chief Growth Officer, Shubbam Sharrma, stated, “I’m ecstatic to be a part of Pepperfry during this exciting phase of its growth journey.” Pepperfry is now the first place people go to when they want to buy furniture. With tech-driven innovation and omnichannel integration, we hope to significantly improve this market segment, completing an increasing number of client journeys and increasing the efficiency of the business funnel. We will assist deliver the greatest curated collections to our clients by democratizing access for D2C entrepreneurs through the promotion of content and community involvement.
In order to provide a one-stop shop for everything home, we want to combine modern and traditional brands—the best of both worlds. We also see a lot of promise in the B2B market, especially in creating a carefully curated platform that would enable architects and interior designers to satisfy the demands of their affluent clientele. Since each B2B client putting up a workspace needs a lot of furniture and décor, we are dedicated to creating effective channels to cater to this market. “Together, we will establish new standards for operation excellence, innovation, and customer-centricity,” Shubbam Sharma continued.
Prior to coming to Pepperfry, Shubbam was the Chief Business Officer at ImpactGuru, where he oversaw expansion into several cities and improved marketing, HR, and operations procedures. As Head of Used Cars P&L, he played a key role in making CarDekho a market leader in the retail used automobile industry. His experience as a consultant for RedSeer and KSA Technopak expanded his knowledge on how to advise traditional retail and consumer internet businesses on market expansion, digital transformation, and growth strategies. In addition to starting his career at Godrej, Shubbam is a co-founder of a direct-to-consumer fashion brand that aims to provide an affordable, contemporary alternative to ethnic apparel.
Shubbam has a B.Tech from the College of Engineering Roorkee and an MBA from IIM Lucknow. In his free time, he likes to do consumer brand research, listen to podcasts and audiobooks, and practice yoga and meditation to keep invigorated.
