Purple is emerging as a key home design trend for 2027. The colour has gained attention in fashion and is now influencing interior colour choices.
According to figures reported by Farrow & Ball, US sales for its purple colour group increased by 63.5% from 2025 to 2026. The growth highlights rising interest in purple shades for home interiors.
Farrow & Ball Highlights Three Purple Shades
Farrow & Ball brand ambassador Patrick O’Donnell has shared ideas for using purple in different rooms. He recommends choosing shades based on the mood, lighting and style of each space.
Peignoir is a pale silver-lilac shade. It offers a soft, romantic look and works well with crisp white. It can suit bedrooms, bathrooms, living rooms and kitchens.
Brassica is a smoky purple with a richer tone. It can complement a well-lit living room, especially when paired with tobacco-coloured velvet furniture. The shade can also create contrast with green foliage in garden settings.
Pelt is a deep purple suited to darker interiors. It can be used in media rooms to create a rich, dramatic look. Pairing it with Brassica can add depth to a dark colour scheme.
How to Use Purple in Home Interiors
Purple offers different styling options, from soft and understated to bold and dramatic. Pale lilac can brighten a room when combined with white. Meanwhile, smoky purple adds character to living spaces.
Darker shades can create a more intimate atmosphere in media rooms and other low-light spaces. Furniture, fabrics and decorative accents can also introduce purple without requiring a complete room makeover.
These colour options give homeowners and interior designers several ways to explore purple in upcoming home décor projects.
