Sherrill Furniture has unveiled its latest brand division, Auré, and it’s already making waves in the furniture world. Designed as a comprehensive whole-home brand, Auré offers everything from bedroom and dining sets to living room upholstery and coordinated casegoods.
What sets Auré apart is its deep commitment to craftsmanship and locally sourced materials. The elegant glass and iron accents, as well as all casegoods and upholstered items, are made in Sherrill’s own facility in Hickory, North Carolina. This not only ensures quality control but also supports local manufacturing.
The collection’s organic textures, relaxed fabrics, and natural wood finishes bring a sense of calm and warmth to any living space, perfectly aligned with Sherrill’s legacy of comfort. Auré’s unique mix of modern silhouettes, rich materials, and refined styling turned heads at High Point Market, making it one of the most talked-about launches of the season.
Madeline Stewart of Mustard Seed Market & Home described the collection as a “showstopper” and a must-see for anyone looking to elevate their interiors with comfort-driven sophistication.
