Kassatex is introducing new designs at the New York Home Fashions Market that are modeled after opulent vacations, promising a five-star resort experience at home.
Kelly Florio Kasouf, Chief Marketing Officer, said HTT, “We’re inspired by our favorite holiday locales, from the islands of New England and Venice to classic heritage hotels to retro tropical destinations.” Every new collection “tells a story of unforgettable moments that are transformed into necessities for daily life.”
Raising the line in line with this design viewpoint, Kassatex is showcasing novel texture elements and sculpting methods in a variety of product categories.
This season, she said, “we’re playing with sculpting in both beach and bath, marrying the texture and solid towel story with a nod to a once-popular style that’s been elevated with a modern twist.”
This translates to a mix of vintage colors for beach and pool towels, such as citrus, olive green, plum, burgundy, and navy, as well as eye-catching, large patterns and tactile monochrome prints. You can mix and match everything based on color. Giant abstract hibiscus flowers, delicately carved geometric cubes, and an updated cabana stripe are among the patterns. The latter features an elegant fringe border detail, a refined palette of navy, khaki, and ivory, and a yarn-dye in varied stripe widths.
Several soft structures give the bath towel category its texture. With its latest double stripe colorway series, the brand’s well-liked Prestige collection takes on a luxurious hotel vibe, catering to both consumers and designers who wish to “add the finishing touch reminiscent of the classic New York moment,” according to Kasouf. “Your new favorite registry item meets the classic hotel aesthetic.”
A stormy New England sky inspired the color scheme of the waffle weave and flat front collections, which feature a new classic palette of mushroom, alabaster, blue, and chocolate. Other new textures available in Bath include the pieced waffle terry rib and yarn-dye dobby collections, which depict tonal hues with sculpted structure.
New collections of whimsical designs that resemble real stone and updated Venetian-inspired terrazzo are available for vanities. According to the designer, these collections “lean into resin as well as elaborating on the classics: marble with brass and stainless steel stories.”
The retail launch of Kassatex’s licensed program with designer Erin Gates is a recent addition to the bedding collection. About a year ago, the brand made its online debut as a direct-to-consumer service from the firm.
Along with coverlets and throw cushions that match the Greek Key embroidered bath towel ensemble and the Beacon Hill bat accessories collection, which features alabaster with fluted sculpted little scallop, it features two elegant collections: The Ripple and Greek Key.
“Erin Gates has been incredibly successful for us, and we’re prepared to offer it in bulk to our retail partners at this time,” she declared.
The address of Kassatex’s showroom in New York City is 330 Fifth Avenue, Floor 11.
