Green Story, a leading sustainability platform helping fashion brands and manufacturers measure and communicate their environmental impact, is pleased to announce the appointment of Tricia Carey as Strategic Advisor.
With over 25 years of experience in the textile and apparel industry, Tricia has been a driving force in sustainable innovation, circular economy strategies, and global industry collaborations. Her expertise in aligning business growth with environmental responsibility will strengthen Green Story’s mission of making sustainability measurable, transparent, and actionable.
A Legacy of Sustainable Innovation
Tricia has led transformative initiatives throughout her career:
✔ Lenzing Fibers: Spearheaded the TENCEL brand expansion in North America, setting new standards in responsible fiber innovation.
✔ Carved in Blue: Founded this globally recognized platform for sustainability discussions in fashion.
✔ Renewcell: Played a key role in promoting Circulose, a breakthrough recycled material redefining circular fashion.
Shaping the Future of Sustainable Fashion
Akhil Sivanandan, CEO of Green Story, shared his enthusiasm:
“Tricia’s leadership and deep industry expertise will be invaluable in driving sustainability transformation. Her commitment to collaboration aligns perfectly with our goal of empowering brands with credible impact data.”
Tricia Carey added:
“Green Story is at the forefront of sustainability impact measurement, equipping fashion businesses with the tools for real change. I’m excited to collaborate with Akhil and the team to accelerate industry-wide progress.”
With Tricia’s guidance, Green Story will continue to help fashion brands and manufacturers navigate the evolving sustainability landscape, ensuring a more responsible and transparent future.
Learn more at www.greenstory.com
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