The Cotton Textiles Export Promotion Council (TEXPROCIL) successfully hosted a Masterclass on Kasturi Cotton during Bharat Tex 2025, bringing together key stakeholders from across the cotton value chain to discuss the future of Indian cotton.
Event Highlights:
The session began with an insightful speech by Shri Sunil Patwari, Immediate Past Chairman of TEXPROCIL, who provided an overview of the Kasturi Cotton Bharat program. He discussed its key objectives and methodology, laying the foundation for a deeper conversation about the importance of branding Indian cotton.
Dr. Pradeep Mandhyan, Former Principal Scientist at ICAR-CIRCOT and CEO of the Cotton Association of India, followed with an in-depth presentation on the significance of branding for the Indian cotton industry. He emphasized the long-term financial benefits that Kasturi Cotton offers to the entire cotton value chain, encouraging stakeholders to embrace this initiative and leverage its potential.
Both speakers captivated the audience with their valuable insights, sparking a lively and engaging discussion on the future of Kasturi Cotton Bharat.
The session successfully reinforced the importance of branding, sustainability, and policy support in strengthening the global positioning of Indian cotton.
About Kasturi Cotton:
Kasturi Cotton Bharat has emerged as the new face of Indian cotton over the past year. A joint initiative of the Ministry of Textiles, Government of India, the Cotton Corporation of India, TEXPROCIL, and various textile trade bodies, its mission is to establish Indian cotton as one of the world’s best. Cotton bearing the Kasturi mark represents superior, traceable, and sustainable cotton, setting new standards for quality on the global stage.
