InsideOut by C.L.A.S.S. Showcases Sustainable Fashion Values at Pitti Filati 99
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) presented its InsideOut by C.L.A.S.S. – Trust is the New Luxury campaign at Pitti Immagine Filati 99, marking the 13th public activation of its sustainability initiative since its launch in November 2025.
Hosted from 24–26 June at the Central Pavilion, Lower Level of Fortezza da Basso, the exhibition was held following an invitation from Pitti Immagine. The campaign highlighted the role of responsible supply chains and the values that shape next-generation fashion products.
Spotlight on the Decalogue of Values
At the centre of the exhibition was the InsideOut by C.L.A.S.S. Decalogue of Values, a framework highlighting ten key principles that define responsible fashion production:
- Ethics
- Social Initiatives
- Traceability & Transparency
- Environment
- Health
- Circular Economy Initiatives
- Design
- Ingredients
- Production
- Dyeing & Finishing
The values were illustrated through ten visual icons created by artist Gianluca Cannizzo, making complex sustainability concepts more accessible to industry professionals and consumers.
Promoting Transparency Across the Fashion Supply Chain
The InsideOut campaign aims to make visible the work, decisions and expertise behind textile and fashion supply chains. By highlighting the people and processes involved in creating responsible products, the initiative encourages greater awareness of transparency, traceability and environmental responsibility throughout the fashion industry.
The project serves as both a public awareness campaign and a call to action for companies, institutions and professionals to support a more responsible and value-driven fashion ecosystem.
Growing Industry and Public Engagement
Since its launch in November 2025, the campaign has reached its 13th activation through exhibitions, industry events and educational initiatives.
According to C.L.A.S.S., hundreds of participants—including students, media representatives, industry professionals, institutions and consumers—have engaged with the Decalogue of Values during previous activations.
The campaign has also maintained a strong digital presence across Instagram and Facebook. Between November 2025 and 14 June 2026, InsideOut generated more than 390,300 interactions across organic and sponsored content while reaching over 3.52 million users.
Broad Industry Support
Previous editions of the campaign have received support from several organisations and institutions, including Camera Nazionale della Moda Italiana, Milano Unica, Confindustria Moda, Lineapelle, Fondazione Symbola, Camera Buyer Italia, AICTC, and Regione Lombardia, among others.
Media partners include LifeGate, Raremood.com, and Textures by Web&Magazine.
Building a New Wardrobe Culture
Through its participation at Pitti Filati 99, C.L.A.S.S. continued its mission of promoting a fashion culture centred on quality, transparency and responsibility. The initiative encourages consumers and industry stakeholders to look beyond product aesthetics and consider the environmental, social and ethical values embedded within every garment and textile product.
