Welspun Itna Drama Kyun Campaign with Vidya Balan

Welspun Itna Drama Kyun Campaign with Vidya Balan

Welspun has launched its latest advertising campaign, ‘Itna Drama Kyun?’, featuring actor Vidya Balan. The campaign highlights everyday household frustrations and shows how home textile products can make daily life simpler. The campaign draws inspiration from Indian...
Cotton in Home Textiles: Why Material Quality Matters

Cotton in Home Textiles: Why Material Quality Matters

Cotton remains a popular fibre for home textiles. However, product quality involves more than the choice of fibre. Disha Shah, Founder of Studio Heritage Living & Heritage Living, says consumers should look beyond surface appeal when choosing home textile...
62nd IHGF Delhi Fair – Autumn 2026

62nd IHGF Delhi Fair – Autumn 2026

IHGF Delhi Fair Autumn 2026 will take place from 13–17 October 2026. The event will be held at India Expo Centre & Mart, Greater Noida. The 62nd edition will feature home décor, furnishings, furniture, fashion, gifts and lifestyle products. It will also showcase...